Artists bundle up and go outside and online to show you their holiday spirit
Western Avenue artists are taking a two-tiered approach to engage with art lovers to make the giving of a creative gift easier this holiday season. As the weather gets colder some intrepid artists will join together to present Outdoor Art Markets on the following Saturdays from noon until 4pm : November 28th, December 5th and December 12th. Thirty artists will set up in the parking lots hoping for a sunny day that will allow the artists and visitors to shop but keep a safe distance all the times. Attendance inside the market is limited to state guidelines and mask wearing required. The Outdoor Art Markets will have a food truck on site during each event. For a little more information on artists that will be showcased, as well as guidelines for the event, read about it on the WA blog (https://westernavenuestudios.com/blog/). The Outdoor Art Market is organized through Western Avenue’s Facebook (https://www.facebook.com/WesternAvenueStudios) event page. Rain date is always the Sunday after.
Henry Marte, Western Avenue’s marketing manager, knows not all artists and their work will be able to be outside so he is turning the WA Instagram feed (@westernavearts) into a Creative Catalog for the Holidays. Starting on November 28th up until the 20th of December Western Avenue will be going virtual – using their Instagram feed to preview a wide variety of creative gifts. It will showcase items Western Avenue artists have for sale on their website, or on another online shopping portal – so the interested buyer can click through and start the purchase. In person shopping can be done on site at the Loading Dock Gallery which is open Tuesday through Sunday from noon – 4pm and Saturdays until 6pm. Artists can always be contacted directly for commissions or to schedule private studio visits.
The Artists of Western Avenue miss seeing all their patrons in person and truly appreciate the support they have received while trying to figure out how to thrive and present their work online. Says artist Tracy Levesque, “The best thing about the markets is being able to welcome back familiar visitors and introduce new visitors to our art community. It’s great to be able to share my work with them and talk about my process in a safe in-person environment because looking at art online just isn’t the same.”
About Western Avenue | Studios & Lofts
Western Avenue | Studios & Lofts in Lowell is a 5-acre campus which is home to the second largest artist community in the United States. The community has 250 work only artist studios and 50 artist live/work lofts that brings over 350 creatives together to work, create, share and bring their art to Lowell and all of New England. More information can be found on their website http://www.westernavenuestudios.com which has a section devoted to profiles of the artists so you can get to know the community better.